PPC Optimization Playbook

Target high-intent terms via Google Keyword Planner; focus on long-tail for 20%+ lower costs.

Keyword Research Mastery

PAS formula: Problem-Agitation-Solution hooks 30% more clicks.

Ad Copy Formula

Smart Bidding (Target ROAS) automates for 15-20% lift over manual.

Bid Strategie

Add 100+ negatives quarterly; block "free" or "jobs" to cut waste 25%.

Negative Keywords List

Test 1 variable/week: headlines, CTAs; run 7-14 days for 95% confidence.

A/B Testing Framework

RLSA boosts bids 20-50% for return visitors; dynamic ads personalize products.

Remarketing Tactic

Track ROAS >4:1, CTR >2%, Quality Score 7+; conversion value trumps volume.

Performance Metric

Pause <3 ROAS ads; duplicate winners, expand geo/audience 20% increments.

Scaling Winning Ad

More strategies coming, bookmark now!