Recently I published a blog about Zudio and why the TATA brand is not associated with Zudio. Here is a very interesting development in the market that will affect Zudio’s growth and future strategies. Both TATA and Reliance are the two biggest conglomerates in India and usually, both are always in a one-to-one fight. Following history both will be fighting for dominance in the fast fashion segment now as Reliance is entering the space with the opening of the first retail in Hyderabad branded as Reliance Yousta which is going to have all its products priced below ₹ 999.
Reliance plans to open 200-250 Yousta stores and these will be hosting its home brands in the store like Cover Story, Avantra by Trends, Azorte, Reliance Jewels, Centro, Ajio, and Reliance Smart.
It’s not the first time that Reliance has entered the retail sector. Reliance had a well-established retail business since the year. Reliance was earlier known for oil but this is a capital-intensive business. Being capital intensive in simple words means a process requiring a large sum of investment to run smoothly which actually hits the profitability. whereas that’s the reason the at management level Reliance has taken a few very important decisions like
- Demarger of Reliance group
- Entering new segments like finance and fashion etc
Which one is best Zudio or Yousta?
As soon as Reliance announced Yousta, the market got flooded with the news about the competition between them. It is worth noting the similarity that both Yousta and Zudio emphasize affordability and want to cater to the fashion needs of cost-conscious consumers.
Will Yousta replace Ajio?
Ajio is a Reliance parent company in the lifestyle section but there is certain speculation as if it will be replaced. Then the answer is No. Reliance Yousta is brick-and-mortar and Ajio is an e-commerce website.
Reliance Yousta is a new youth fashion retail brand launched by Reliance Retail. On one hand, Ajio is an existing online platform owned by Reliance Retail. Thou Reliance Yousta can access online through Ajio and JioMart platforms. It doesn’t mean any of it is getting replaced, both are going to coexist as separate entities and will keep providing different options for customers.
Why is business entering retail in India?
In the era where e-commerce is booming up by is businesses entering retail sectors in India. The real reason is India’s retail industry is growing rapidly due to the entry of new players in the space. With a huge population, a continuously growing middle class, and increased disposable income there is an excellent prospect for business expansion in the Indian market.
Overall there is major 4 objectives as why business are entering the retail sector
- To Provide Affordable And Trending Fashion
- To Target Youths
- To Win The Competition
- Boost The Retail Presence
Conclusion
Both Tata Zudio and Reliance Yousta are trying to compete in the affordable clothing space by targeting value-conscious consumers. They are offering trendy fashion choices at reasonable prices, allowing the customers to stay stylish without breaking the bank. However, since Reliance Yousta is still too new it would be interesting to see how it distinguishes itself in order to compete with Zudio. The competition is going to be huge in every aspect like pricing strategies, product offerings, and target audience.
Another important point is that be it Reliance Yousta or Tata Zudio the competition is vast InTune by Shoppers Stop, Max by Landmark, and Pantaloons by Aditya Birla are running for the crown. They are going to face intense competition from the various unorganized sectors too! When it comes to affordable fashion regional value retailers dominate the market and some of them are
- Kolkata Bazaar
- One Family Mart
- D-Mart (Avenue Supermarts Ltd.)
- V-Mart Retail Ltd
And all of these retailers already have over 200 retail stores across the country. That’s why the performance of these retailers will be decided the Indian market!
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