Discover insights, tips, and strategies on marketing, technology, and business trends to stay informed and ahead in the ever-evolving digital landscape.
It has been quite a long time since I started to write a blog but fortunately became more active after I entered one of the known B- School in Bengaluru and learned the lesson about the importance of social media and digital in the area of Marketing today and in coming years. After that where […]
What a Marketers can learn from Indian PM Mr. Narendra Modi Read More »
Earlier in the post What is Marketing Research I discussed the basics related to Business Market Research, now in this segment let’s have a look at the concepts that one should be clear with if you want to make your career as a Market Research Analyst. 1. SWOT is basically a business tool that deals
Concepts/ Tools that should be known by a Market Research Analyst Read More »
With the increase in eCommerce, there has been increasing buzz among all with the word ‘Big Data’. For Example in order to cover the growing Indian market Amazon has tied up with IRCTC, as it is having one of the biggest customer bases. Companies like Flipkart, Snapdeal, Amazon are continuously in an attempt to provide
‘Big Data’ The Need of Today Read More »
The term marketing research is used extensively in modem marketing management. It acts as a tool for accurate decision making as regards the marketing of goods and services. It is also useful for studying and solving different marketing problems in a systematic and rational manner. Research means a detailed, systematic, and comprehensive study of a
What is Marketing Research? Read More »