What is the use of a logo
A brand is created not in a day, it involves efforts from the company’s end and satisfaction/ loyalty after the use of product and service from consumers’ end. Higher brand recognition higher is brand value. But what is brand recognition, it is nothing but whether the consumer is able to remember the company by seeing at the logo or listening to the slogan. Thus logos play a great role in the building of a brand. There have been certain companies whose logo was created just a few hours before the registration but it is not so in all cases Today Companies spend millions to get a logo. A logo in png or jpeg format will be speaking everything to its customers, the hidden meaning in it. Here below are some of them.
FEDEX
Ever noticed the arrow in the negative space between E and X.
SONY VAIO
Analog and Digital.
IBM
The white lines passing through give the appearance of the equal sign in the lower right corner, representing equality.
YOGA AUSTRALIA
The hand and leg enclosure forms the map of Australia.
AUDI
The four circles represent the 4 companies that were a part of the Auto-Union Consortium in 1932, namely, DKW, Horch, Wanderer, and Audi.
UNILEVER
The letter U is made up of symbols representing all these products and what they mean to their consumers.
AMAZON
From ‘a’ to ‘z’, Amazon has it all…and a smile.
SUN MICROSYSTEMS
The letters u and n while arranged adjacent to each other look a lot like the letter S in a perpendicular direction.
FORMULA 1
The number ‘1’ can be seen between the white ‘F’ and the red waves
TOBLERONE
Ever noticed the bear between the mountain
HORROR FILMS
A reel or a scared face
BASKIN ROBBINS
Baskin Robbins offers 31 flavors of ice cream. The number 31 is hidden in the logo within the letters of B and R