In the previous blog, you saw how to use ChatGPT for digital marketing and now it’s time to take a step further and look into how to use ChatGPT for SEO (search engine optimization). Thou the blog is created using ChatGPT in mind but you can take the help of any AI content creation tool for the same like copy.ai, Bard by Google, Rytr.me, and more. The only thing you need to keep in mind is to make sure whatever piece of content you produce should be unique.
What is OpenAI?
OpenAI is a non-profit artificial intelligence research laboratory founded by Elon Musk, Sam Altman, Greg Brockman, Ilya Sutskever, Wojciech Zaremba, and John Schulman. The mission of this project is to promote and develop an AI that’s friendly in a way to benefits humanity as a whole.
What is ChatGPT and what you can do with it?
ChatGPT is a natural language processing tool driven by AI technology built on Open AI. It can be used for human-like conversations and much more. The tool can answer questions, and assist you with tasks, such as coding, writing essays, composing emails, and much more.
Concerning a marketer I’ve just begun tapping the potential for SEO and marketing. ChatGPT is capable of doing miracles if used properly. It can be used for content creation which can be close enough to a well-researched topic by a human.
It is smart enough to be able to write an SEO-friendly meta description or even debug code. It can be a search assistant on your website that can help users by providing answers to queries in clear and concise formats. You can use it to streamline your work to make redundant and repetitive tasks more efficient.
Why using AI alone is a very bad idea
Using ChatGPT alone for content writing is a bad idea for various reasons.
- AI-generated content can be inaccurate, and misleading with grammatical and syntax errors
- AI-generated content is generated by algorithm thus this can lead to content getting generated in a way that’s not always relevant, useful or readable to the user.
- AI-generated content can also fail to consider important factors like nuance or cultural consideration and as a result, the output may be offensive or offensive to certain groups of audiences
- AI-generated content can lack creativity, personality, and emotion which can make it difficult for readers to engage with the content and find it of any help.
When you should use AI for content creation
AI can help in content creation in various ways. AI can be used for research topics, generating ideas, and even content creation. AI-powered tools can help in recommending topics, suggesting relevant keywords, and providing automated insights about content performance. AI can also be used to identify the best format for content such as videos, blogs, or infographics. AI can help in optimizing content to make sure that it’s SEO-friendly and engaging for the readers.
Step-by-step guide on how to use ChatGPT for SEO
1. ChatGPT for keyword research
You can use ChatGPT for keyword research. It can help to know the intent of the term and what type of content is ranking. AI makes keyword research effortless.
All you need is to open the chatbot and type a few of your target keywords and ask for related ones or give an outline and title of the topic and ask for suggestions. ChatGPT will suggest a list of keywords based on its understanding of the search.
Here is an example and prompt that you can use in your next project. ChatGPT doesn’t understand search volume so don’t rely on the tool completely use another keyword research tool before finalizing it.
Prompt
List without description the top [number] most popular long-tail keywords for the topic [article name]
List these keywords based on ranking difficulties, easiest on top
2. Build the brief
Now that you have the keywords that you are going to use in the content now it’s time to create an outline based on the intent and content type. You can take the help of ChatGPT for any other AI tools. Put the prompt and ask for the outline. You can ask Chat to extend on each point till you are happy with the detailed roadmap. Then it’s time to expand the outline and give it a look of a fully formed article that will make sense for the users.
Prompt
Create an outline for the article, incorporate these ideas into the outline [your notes as bullet points]3. Create an AI draft
Creating content can be complicated, especially if you don’t have the skill or staff to do it for you.
Can you use ChatGPT for SEO content creation?
Yes, it can, but you should avoid asking ChatGPT or any AI tool to write a bold article for you. Search engines like Google or Bing can identify content created using AI and can penalize it. This is not applicable to email pitches, social media posts, ad copy, and landing page copy for PPC.
Other than this you should not forget AI is just a bunch of codes that work on ‘garbage it garbage out’. What you perceive and what the AI understands from the prompt may not be the same, so you will always need to verify the information shared by the tool before going public as a brand or an individual sharing wrong information can tarnish your brand value.
Now that you have the first draft of the content in place now it’s time to move to the next stage
4. Human editing and auditing
Once you have the initial draft of the content and are happy with it then it’s your turn to add your voice and tone. Make it look as if it’s you who is talking rather than some codes. Not only this you need to verify all the information in the content is correct. Do your research and cite references where ever necessary. This will assure the information you are uploading online is reliable.
5. Follow SEO optimization best practices
Thou ChatGPT will help you in almost every stage of content creation up to drafting but before making it live you will have to use your years of learning to make sure the content is optimized for the search engine. ChatGPT can help in search engine optimization (SEO) and so you can use it to generate titles and meta descriptions. Other than these you need to be vigilant enough to see that you are not ignoring basic SEO. The tool is not a magic wand but not less than that if used effectively after all harnessing ChatGPT for organic traffic growth is the objective.
Prompt
Please write 10 title ideas for this blog post [summary]
Write a meta description for this article [title/summary]Conclusion
ChatGPT is an extremely powerful tool. And it’s very easy to get carried away in the excitement because of what it has to offer and could eventually do in the future, especially for SEO. It can save you hundreds of hours yearly.
However, with ‘Great Power Comes Great Responsibility’. So is ChatGPT it’s not without drawbacks. It will always be behind time by a few seconds and not 100% accurate and unbiased. Depending on the prompt you use, it can give repeated incorrect information.
Finally, it shows the potential to make search engine optimization much more faster and efficient.