Best 50 Digital Marketing Tools 2020 For Every Marketers

What Are Digital Marketing Tools

Digital Marketing is a tremendous investment for any brand. Big or small, and that investment isn’t always in the form of money. Digital marketing tools are software that helps in managing all sorts of activities. There is a number of digital marketing tools out there that aren’t worth the time it takes to test them. So, how do you know if you’re spending your time and money on the best Digital Marketing Tools? Thus, you can check some of those listed below. Some of the tools mentioned here can be used as Tools for increase Impact of Content Marketing, Free Tools For Your Startups, or Tools for Managing Social Media Accounts.

Note: The list is a personal choice and there is no paid promotion involved. The tools listed here are either free or at least with free trial/ demo.

Buffer– Using this tool you can manage posts for multiple social media marketing from a single dashboard. With all of your social media consolidated in a single location you also get consolidated analytics. So you know how your posts are performing across platforms. This makes it easy to see which types of content are doing well and which aren’t. A single user can opt for a Free plan up to 3 social accounts and upgrade it later accordingly.
Social Mention– This is a free social media monitoring tool for checking your presence. The program helps to monitor four major metrics such as strength, sentiment, passion, and reach.
Tailwind– Tailwind is paid service but you have the option of trial. A simple yet powerful content scheduling tools for rich media platforms like Pinterest and Instagram. You can use it to save time with bulk image upload. Really easy drag-and-drop calendar, multi-board pinning and pin looping, hashtag lists, and more. Also, you can automatically optimize your Pinterest and Instagram schedules based on when your audience is most engaged. There is inbuilt analytics so you can know whether your content is reaching the right people and getting a response or not.
Google Alerts- It allows you to discover the social media platforms that are driving traffic to your site. Every time your brand or keywords are mentioned, you’ll get a notification in your mail. It’s a powerful tool, and it’s free to use.
Google Trends- Google Trends is another neat Google product. This free tool enables you to search for keywords based on volume. This helps to identify the potential of different short and long-tail search terms.
TweetDeck- It is regarded as the best free Twitter tools for marketing available. It has a variety of features and is also very simple to use.
Facebook Creator Studio- This inbuilt tool was developed to assist creators in managing their pages and content. With Creator Studio, you get the ability to track and manage your content across various pages in one place. For both Facebook and Instagram. This makes reporting for community managers who may be managing multiple pages much more convenient.
Facebook Page Insights- If you do marketing and advertising on Facebook then you need to use Facebook Page Insights Tool. It gives a peek behind the curtains. The tool is inbuilt, so no cost is associated.
Facebook Audience Insights- Similar to Facebook Page Insights Tool, Facebook Audience Insights Tool gives you inside information on your prospects. However, rather than focusing on your own audience, you can get insights into the audience of your competitors. Which can be helpful in deriving the next successful campaign.
Sales Navigator- This is one of the neatest social media tools one would come across. It lets you view social media profiles and activity namely LinkedIn directly in your Gmail inbox. The tool is available for a free trial but only on meeting certain criteria.
Google PageSpeed Insights- Page loading time is one of the most critical factors in conversion and bounce rates. As per the new policy of Google, the website loading speed is one of the important criteria for ranking on Search Engine Optimization (SEO). Google PageSpeed Insights Tool is free to use to know the real-time analysis of your website for both desktop and mobile versions.
Google/ Bing Keyword Planner- If you want more traffic on the search engine you first need to do keyword research to understand what people are actually searching for. Luckily, Google and Bing have a free keyword research tool that allows you to do just that.
Keywordtool.io- As known keywords are one of the cornerstones of every SEO or marketing campaign. Keywordtool.io can be used to see a list of useful and relevant long-tail keywords. This may be useful in helping to target customers. You can have a trial along with an option to upgrade.
Google Analytics- This powerful analytics platform is among the best on the Internet free of cost. Using Google Analytics which comes packed with thousands of metrics you can track highly specific and relevant conversion goals.
Ahrefs- Backlinks is an important factor that comes into effect with www is crawl for ranking on Search Engine Result Page (SERP). If you want to analyze these links for free try Ahrefs’ free backlink checker. The dashboard shows anchor, follow/no-follow status, ratings of the referring domain and page, and the amount of monthly organic traffic that the page drives. Besides backlinks, you can also check five of the top anchors and most linked-to pages on the target site.
QuickSprout- This free tool helps you to learn about sites that are similar to yours. So that you can figure out your course of strategy by studying your competitors.
Alexa- Alexa is there in marketing since 1996, but now it is free not limited to 7 days only. The tool still provides deep analytical insights to compare yourself to your competitors and optimize your website.
SimilarWeb- From an SEO and marketing perspective, something that doesn’t get discussed enough is studying the competition. With SimilarWeb, you can compare traffic between two different websites (yours vs competitors) for free. You also have the option to upgrade to the Enterprise version.
Browseo- If the search engine was a living entity, how it would have seen your website? To know this you have Browseo free available just enter your website URL and it will show you a hierarchy of particular elements.
Siteliner- Duplicate content can act as an SEO killer. But unfortunately, you don’t always know you have it on your website. Thus by using Siteliner, you’ll get immediate results free for up to 250 pages.
Grammarly- If you want another layer of editing to your writing and Grammarly is the answer. This powerful tool automatically checks anything you write or publish in an Internet browser. Available for free but have a premium option.
Hemingway App- This free tool encourages succinct writing by identifying superfluous words, hard-to-read sentences, and passive voice. It may not make you write like Ernest Hemingway, but it can be extremely useful for making your blog posts more readable.
Headline Analyzer- Headlines are one of the most vital elements of content writing. Whether you’re talking about a blog post, news article, or YouTube video, the title directly affects clicks. Use Headline Analyzer to determine the effectiveness of your titles. Headline Analyzer Tool gives you a score and tips about how to make your headline better for free of cost.
Piktochart- Infographics can generate revenue if done properly. Piktochart can help in developing beautiful and engaging infographics, even if you have no prior experience. The Service is free with an option to upgrade anytime.
Wideo- It is an online video creation tool that will enable you to create, edit, and share compelling videos at no cost for 7 days which is a trial. Videos are animated by using images, objects, movement, shapes, text, and audio.
Feedly- If you are a content marketer then you should definitely have this trial-free tool with the option to upgrade. This tool allows you to manage all the content you want to follow and keep tabs on, all in one place. You can even organize content based on categories so that you don’t mix up them.
Spredfast- This free demo tool is a content marketing analytics tool that will enable you to gauge your campaign’s effectiveness based on such factors as output, impressions, and actions. It also has a pretty cool benchmarking feature that can compare multiple campaigns against one another.
Adobe Spark- If you are a small team or individual contributor then probably you know how hard it is to create visual content and stand out on social media. Thus, in that situation, this tool that is available for trial can be revolutionary. By using this you can communicate your ideas with impact, regardless of design experience or budget.
OptinMonster- Lead generation activity is incomplete without email marketing thus this tool comes in play. You can create campaigns that trigger at just the right time to capture abandoning visitors before you lose them forever, or that pop up when a reader is engaged in what you have to offer. The tool can integrate with every email marketing service under the sun and our new drag and drop builder makes building campaigns quick and easy. Take a trial for 7 days and upgrade if satisfied.
PutsMail- Before making an email blast you need to know what an email will look like once it’s received in the inbox? Instead of sending yourself countless email copies, use PutsMail to see an immediate, functional preview of your next campaign for free.
FreshMail- If you are looking for streamlined email templates that look unique and creative? Available as a 30-day free trial this is one of the best options. You can choose from hundreds of typefaces, buttons, media blocks, content sections, images, and more.
Mixpanel- Widely regarded as the most advanced analytics platform in the world, Mixpanel lets you measure and analyze mobile and web functions. The biggest difference between Mixpanel and other similar platforms is that it monitors customers based on actions, not page views. It’s free to start with separate options to upgrade available for Start-up or an Enterprise.
Localytics- This tool is very unique in feature as it integrates elements such as user insights marketing automation, and smart targeting, into a single platform to drive user engagement. Used by some of the biggest companies in the world is available as a free demo.
Inspectlet- By using this tool you can analyze user activity via eye-tracking heat maps, screen capture, and user interaction analytics. You’ll be able to watch how users interact with your site and figure out where they may get confused. And then get to work fixing those areas starting for free.
Countly- For eCommerce companies, knowing exactly when customers make a purchase can help to tweak minor elements and instigate change. Thus, this tool provides streamlined, real-time dashboards that report purchases the second they’re made starting for free.
Scoop.it- This is a powerful content curation and analytics tool that more than a million people and businesses rely on to move their marketing efforts forward. The tool lets users measure views, comments, shares, visitors, and more. It also integrates with Google Analytics for additional value starting for free.
Cyfe- Do you handle a number of different websites? If Yes, then this gives you the ability to manage multiple sites on various platforms by integrating them. It makes organizing, sorting, and focusing on various elements more possible than ever before starting for free.
BuzzStream- One of the fastest ways to build buzz about your brand is by winning over an influencer in your industry. This service helps you do that by making it easy to research influencers, as well as reach out to them with personalized communications to build relationships, you can start for free.
PeerReach- In order to reach the influencers in your industry, you need to be up to date on the conversations that matter. With this tool, you can ensure you’re always talking about what matters the most with the people who matter the most.
FollowerWonk- Today, as you may know, influencer marketing is a worthwhile part of growing your brand’s reputation in the marketplace. With FollowerWonk, you can find relevant Twitter users in your niche, search bios, compare users, track followers, sort followers, and more.
Google Analytics URL Builder- With this tool, you can create unique links for individual influencers. This will help you simply tracking your social media efforts and tying them to revenue. It’s an easy-to-use tool with lots of value beneath the surface. There is also a Chrome extension available for the same.
Talkwalker alerts- This free tool is very helpful for alert services for social listening. It also monitors mentions of your brand, hashtags, and competitors on social media.
Talkwalker- With the help of this tool you can monitor Twitter which is one of the biggest platform companies opt for customer service. With the option to get analytics for 7 days with the free version, it provides various analytics metrics in their dashboard. Along with monitoring hashtags and mentions of your company you can keep an eye on your competitors.
Zest- It is another download that’s particularly useful for digital marketing, it’s a Google Chrome extension that collects suggested content from users.
Crazyegg- The fundamentals of modern digital marketing are based on knowing how to attract visitors to your website. But there is another, equally important thing- knowing how to make them stay and what to do to keep them coming back. In order to keep the traffic coming to your website, you need to learn more about what the visitors like about the site, as well as what makes them leave, and make adjustments accordingly. This is where website heatmap tools come into the picture, by using this you can also run A/B testing. You can go for a 30-days trial.
Right Relevance-This is a much better tool that identifies both publishers and influencers as this example shows. It is still over-dependent on the text in the bio though, so it’s useful to try different alternatives.
Ubersuggest- This started out as a tool to provide suggestions through Google Suggest. But there can be more keyword ideas out there that get more search volume and aren’t competitive and you can track them using Ubersuggest Tool for free.
Hubspot- When you run a number of digital campaigns it’s important to get an overview of the activities in a dashboard and thus automation comes into the picture. Hubspot provides a free marketing tool for the same which can be upgraded based on the requirement.
Appsflyer– Available for Free Trial this tool is a Marketing App Attribution platform that helps apps understand where their traffic is coming from and measure their advertising. It’s one of many tools out there that helps app developers and product managers analyze and optimize their apps.
CleverTap– This is a powerful, unified, integrated, and comprehensive platform, which provides real-time behavioral analytics and user engagement, that brands can use to better understand and engage with users on the App. You can take a demo for 30 minutes.

Using all tools may not be possible but I hope a combination of tools with respect to the requirement will fetch information that will help to make rational informed decisions during digital marketing activity. If you know any tool which should have been added in the list do comment below.

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